Cutting Edge Products
Your Product Guide to the Spring and Fall Co-Op Markets
Cutting Edge Products will be sent to more than 14,000 Ace Hardware, True Value, Orgill and Do it Best dealers prior to the markets, as well as 53,000 digital copies, so attendees can read the issue before leaving for the shows.
Programs for Spring and Fall Market Issues
Buy a full page in the Spring and Fall Market Issues at your earned rate and a two-page spread in the May New Product Handbook issue for $2,350 – you may add an additional one-page 4/c ad in the issue of your choice at no charge.
Covers 2, 3 and 4 available on a first-come, first-served basis.
Buy a one-page 4/c ad and receive two 4/c product releases at no charge in each issue that you purchase.
Add your vendor numbers in your ads for easy ordering.
Opportunities to do a feature editorial on product category or corporate profile on companies. Contact us for details.
If you exhibit at a show, an ad in Cutting Edge Products can:
- Increase booth traffic
- Offer your SPIFF to retailers who will or will not be attending the markets
- Put your vendor number in your ad for easy ordering
Whether or not major distributors stock your products, this publication gives you the opportunity to reach out to retailers looking for the latest innovations. Even if you are in a co-op or distributor warehouse, you can’t just let your products sit there. Use Cutting Edge Products to create awareness and excitement at the retail level.
Additional Opportunities
- False cover positions
- Belly bands
- Split covers
- Front cover PR showing reference of ad inside issue (on a limited basis)
- Poly-bag your catalog/insert in any of our three issues. May do a separate insert for each of the co-ops or insert for all three. Contact us for pricing.
- Buy 'Digital Issue Sponsor of the Month' by having a full-page ad opposite the front cover. Cost $1,300. (Digital issue only.)
- Category Sponsorship – Show retailers that you support your category. Receive an editorial page opposite your full-page ad.
- Sponsorship Categories: Made in America, Impulse, Farm & Ranch, Pets, etc.
- Combo buy with our email newsletter, HomeImprovementRetailer.com.
- Buy all three issues and receive an additional full-page full-color ad at no cost in any issue of your choice.
Expand Your Advertising Reach!
When you purchase an ad in Cutting Edge Products, your ad is also in our Digital Edition, going to 25,000 dealers at no charge.
New: Issue Sponsor Ad
Become Cutting Edge Products’ digital issue sponsor of the month by having your ad opposite the front cover. Per issue $1,300. Must be a full-page advertiser for this special add-on feature.